When we talk about what is trending, cryptocurrency is one valid example these days. It comes in many names, meaning different logos for their brands. It is also easy to believe that the cryptocurrency logo design matters. The logo may affect one’s decision to trust and invest in a brand.
Creating a logo for any brand is more than ensuring it looks cool and sophisticated. It also has to be easily understood. Instead of making sure it looks as aesthetic and extraordinary as possible, it is best to just focus on two important things: simplicity and clarity.
So far, these are the cryptocurrency logo samples that meet the requirements above:
The logo is the capital ‘B’ with a couple of falling strokes at the top and the bottom. The strokes represent the dollar symbol. Capital B is made to be slightly faded and imposed on an orange circle. This image will remind you of a coin at first glance.
The coin is also slanted to the right, along with the italic wordmark. This represents how dynamic (and somewhat volatile at times) cryptocurrency can be.
- The pros: with its distinctive color and reference to a coin, this crypto logo is simple with its typography but bold in design. There is a nod to the dollar sign.
- The cons: the look is so generic that people may confuse this brand with others. It is also not a brilliant idea to match the serif ‘B’ with the sans serif typography. The logo and the wordmark definitely do not mix that well.
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Ripple (or RippleNet) is the connector between banks, payment providers, digital assets exchanges, and corporates too. Not only is the name short and simple, but their logo is also really on point.
The logo starts with three dots connected. The trinity union forms a unique symbol that may represent blockchain technology. The logo stands on the left side of the word ‘Ripple’ in lowercase typography. It is slightly aligned to the right towards the word only three words to describe this logo: simple, modern, and memorable.
The other two things that make Ripple’s logo more memorable are the subtle gradient and the shade of blue on the dots. Blue is a safe color, evoking trust and wisdom.
- The pros: the typography is simple but bold with right-sized letter spacing. The symbol represents decentralization and connectivity flow.
- The cons: since this crypto symbol is well-balanced, there is no con here.
If you look closely, the Litecoin mark is actually an already present character from a computer’s character map. It is also a Polish alphabet, which is why it looks so familiar immediately. It is the first letter from Litecoin, which is the same strategy as Bitcoin’s in creating an image.
The Polish alphabet may cause a bit of confusion since it uses Uppercase. It looks different from the regular ‘L’. The symbol is made in italics and boldness, while the wordmark is not made in italics but set in the light font.
- The pros: just like Bitcoin, Litecoin is simple and with legible typography. It also uses a reference to a coin (from the circle). There is the right balance between the symbol and the wordmark.
- The cons: the Polish alphabet of ‘L’ causes confusion, while the gray makes the logo look weak and not so representative.
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Dash actually stands for Digital + Cash. The custom typeface of this brand is set in a bold, dynamic, and distinctive style. Looking at the “D” on the logotype, it is made as if the “D” is moving quickly or you could also say, ‘dashing’.
- The pros: everything about this logo speaks dynamic, from the distinctive “D” to the wordmark and typography.
- The cons: the shade of blue they have chosen is omnipresent – a bit too faded.
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Their technology delivers a global-standard platform. NEM works wonders for any kind of asset in management. You name everything from currencies, supply chains, notarizations, record ownerships, and many more.
NEM uses Helvetica with a tight gap between letters, which explains why the typography looks neat. The symbol of three arms is also colorful. The downside of this logo is the slightly poor proportion between the wordmark and the symbol.
Still, they might be doing that on purpose because that is what most people can notice easily.
- The pros: the typography is simple and straight to the point. The symbol also stands out with vibrant colors.
- The cons: the poor balance between the wordmark and the symbol may put some people off.
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The M makes the circle become split into two parts. The color that separates it further looks natural. However, the Ms in the wordmark and the name are different, which makes them look inconsistent.
- The pros: how M splits the circle in the logo looks natural, with different colors on each part.
- The cons: the inconsistency of the M shape in the logo and the wordmark is quite plain to see.
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Zcash may seem like a carbon copy of Bitcoin at first. The color combination (black for the dollar-like “Z” and the circle frame and the gold background within) is also pretty much the same. However, if you dismantle the Z inside the coin-like symbol, you get the word “cash”. Try it.
- The pros are the coin-like symbol and the subtle orange gradient, almost golden, which are pretty clever. Plus, the dollar-like “Z” sign is unique.
- The cons: the dollar-like “Z” inside the coin is too thick. Another thing to point out is how generic-looking the typography is. Zcash may also look a bit like Bitcoin, which is probably why their logo is also easily remembered.
Making remarkable cryptocurrency logos is undoubtedly not easy. Ergo, take the logos above as the inspiration.